在零售业竞争越来越激烈的今天,店员的作用越来越为商家所重视。俗话说:"开店要赚钱,关键看店员"。店员是商家终端竞争中重要的竞争力量,短兵相接中,谁的店员销售能力强,服务水平高,谁就能在市场竞争中占据主动地位。 店员不同于其他的岗位,店员的工作繁重且琐碎,既要为顾客提供咨询服务,又要照顾好自己的商品货架,有的还要为顾客开票收款......因此,店员是个要求更加全面的岗位,店员要具备各种必要的能力素质,才能在终端竞争中胜出,成为一名金牌店员。
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