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Title details for 华为营销铁军 by 兰涛 - Available

华为营销铁军

by 兰涛
张泓翊著
ebook
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本书从华为"以客户为中心"的产品创新策略谈起，首先介绍了华为在三次战略转型过程中构建营销体系的过程；之后介绍了华为营销团队的"铁三角"模式和考核机制，以及营销战略制定过程中洞察市场的四个步骤，营销计划与执行中的三大突破和七大流程；最后介绍了华为保持营销团队持续成长的四个管理工具，以及打造国际化营销团队的关键要点。

Formats

  • OverDrive Read
  • EPUB ebook

subjects

Languages

  • Chinese