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Title details for 电子商务基础 by 白东蕊主编 - Available

电子商务基础

by 白东蕊主编
ebook
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本书共12章，包括概述、交易模式、关键环节和新应用四方面，着重介绍了B2C、C2C、B2B和跨境电子商务模式，对网络营销、网络安全、网络支付、物流和客户关系管理等关键环节做了概括介绍，最后简要介绍了移动电子商务与物联网、电子政务等电子商务的新应用。

Formats

  • OverDrive Read
  • EPUB ebook

subjects

Languages

  • Chinese