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Title details for 服务营销与管理 by 苏朝晖编著 - Available

服务营销与管理

by 苏朝晖编著
ebook
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本书具体内容包括：导论、服务产品策略、服务定价策略、服务分销策略、服务促销策略、服务展示策略、服务人员策略、服务过程策略、服务供求管理、服务技术管理、服务质量管理、服务品牌管理共十二章。

Formats

  • OverDrive Read
  • EPUB ebook

subjects

Languages

  • Chinese