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Cover image for 现代市场营销 (Modern Marketing)

现代市场营销 (Modern Marketing)

by Jia Danhua
Nie Jing
ebook
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全书共分为15章，内容涵盖传统营销学的概念、发展和现状、以及营销环境、市场细分、消费者行为、调研、营销工具及营销管理等基础理论和方法

Formats

  • OverDrive Read
  • EPUB ebook

subjects

Languages

  • Chinese