学会管理、学会营销 (To Learn about manangement and Marketing)

现代商业体系，管理和销售是两个不可缺少的重要环节。管理从一定意义上来讲，就是做正确的事和正确地做事。销售是企业赢利的根本，推销这种商品经济的伴生物。"管理篇"归结了经典企业管理36金牌定律、MBA管理经典理论常识、现代企业基本知识，并对管理人的完美心态人格训练等方面进行了重点的关照，"推销篇"是针对促销推销从业人员的一本内容详尽的工具书，从理论到能力训练、实际操作，都提供了相关的知识。(For modern business system, manangement and sales are two indispensable important links. manangement, in a certain sense, is to do the right thing and act rightly. Sales are the foundation of profit of enterprise and the concomitant of promotion of the commercial economy. 36 gold laws in classical enterprise manangement, classical theory knowledge of MBA manangement, basic knowledge of modern enterprise are summed up and other aspects such as perfect mentality and personality training for administrator are introduced intensively in "manangement". "Marketing" is a reference book with detailed content aiming at promotional marketing practitioners and the relevant knowledge from theory to ability training and actual operation is fully provided. )