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Title details for 数字化广告运营 by 杨志杰 - Available

数字化广告运营

by 杨志杰
李思达
ebook
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本书共分为数字化浪潮下的广告营销新变革、大数据广告、移动广告、原生广告、程序化购买广告、数字媒体时代的广告精准投放、"互联网 "户外广告等七大部分，对数字化时代背景下的媒介环境变革、传播特征及逻辑，数字化广告的内涵、切入点选择、裂变策略、商业模式等进行全面阐述，为创业者及企业提供了一条掘金数字化广告风口的有效路径。

Formats

  • OverDrive Read
  • EPUB ebook

subjects

Languages

  • Chinese