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ISBN: 9787313192660
File size: 17231 KB

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by 王良燕
韩冰

ebook

本书围绕品牌危机主题，分三个大部分，主要包含品牌危机效应篇（上篇）、品牌危机消弭篇（中篇）及品牌危机重塑篇（下篇）来系统阐述品牌危机概念、效应及应对挽救措施。读者既包括企业实践者，也包括在校的教师及学生，受众较广。其中的效应及应对都是基于科学实证研究的最新发现。