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Cover image for 互联网时代企业营销模式变革的理论与实践

互联网时代企业营销模式变革的理论与实践

by 李耀东
ebook
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本书结合中国企业营销模式发展和变革的实际，系统梳理了在互联网时代到来时企业在营销模式和营销策略方面的变化，归纳分析了当前企业主要的营销模式，全面展现了互联网时代我国企业在营销模式变革方面的探索与实践。

Formats

  • OverDrive Read
  • PDF ebook

subjects

Languages

  • Chinese