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ISBN: 9787301309186
File size: 11682 KB

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by 任学安
刘戈著

ebook

大国崛起成就国家品牌，国家品牌彰显强国实力。本书对华为、海尔、格力、苏宁、茅台等九个著名企业进行深入调研，从印象、档案、解码和梦想等角度全面分析企业的品牌建设现状，对品牌成长与消费升级之间、经济发展与国家品牌成长之间的关系进行深度研究，寻找企业品牌成长的规律及核心要素，探讨通往国家品牌的典型路径。