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Title details for 消费行为分析 by 高博 - Available

消费行为分析

by 高博
宋艳萍
ebook
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本书从企业营销的视角来认知消费行为，感知消费者心理与行为，分析消费者的购买行为，运用消费行为确定营销策略，通过五大模块、十二个项目对消费行为进行了透彻的分析。

Formats

  • OverDrive Read
  • PDF ebook

subjects

Languages

  • Chinese