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Cover image for 市场营销原理与实务

市场营销原理与实务

by 韩英
ebook
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本书内容包括：市场营销概论、市场营销环境、市场购买行为分析、市场调查与预测、目标市场营销战略、营销战略与营销计划、产品策略、产品定价、分销渠道策略、服务市场营销、网络营销等。

Formats

  • OverDrive Read
  • PDF ebook

subjects

Languages

  • Chinese