本书以淘宝为运作平台，从淘宝网店的策划开始，详细介绍了开设一家淘宝网店、选择并发布商品、店铺管理、拍摄并美化商品素材、网店的设计与装修、搜索引擎排名与优化、利用站外资源推广店铺、利用站内资源推广与促销、网店物流与仓储、网店客服与售后服务等内容。
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