本书是关于经营理论与实践方面的一本畅销类图书，书中每一章都经过精心策划，宗旨在于使你的经营计划强有力以及使你的管理团队更加高效。本书为我们提供了丰富的商业经营的实际教训，这些教训紧密围绕四大主题层层展开：一、2l世纪的成功来自于核心经营，二、21世纪的成功来自于创新精神，三、2l世纪的成功来自于全球化经营，四、2l世纪的成功来自于克服艰难险阻的精神。
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