电视媒介是一种技术革新带来的电子媒介形态。数字技术、互联网技术、大数据、云计算、人工智能、5G、VR等新技术应用给电视媒介带来巨大的影响。从模拟电视到数字电视、从单向传播到互动传播、从客厅电视到移动电视、从有线电视到网络电视，电视随着技术应用创新而变，俨然成为在新媒体技术影响下具有典型意义的"媒介进化"标本。本书作者受达尔文进化论启发，尝试运用工程技术哲学思路，建设性地探讨新技术对于电视媒介内容生产和传播功能所产生的影响，探求电视媒介进化的技术原理和应用实践。
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