本书从六大视角解析高端品牌的底层逻辑。梦想法则和匠心法则，是塑造极具价值品牌产品的关键；超级用户法则和恋人法则，是打造品牌专属高黏性客户圈的钥匙；"破圈"法则和增长法则，是实现品牌高质量、多维度发展的锦囊。
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